Hidden Gems

When you travel, you land in a new place and seek out the hidden gems. If you want to feel the soul of a place you seek out where the locals go. Culture Crusaders is that guide for Miami. This week LuminaMassage was added to the list of places to visit for a massage outside of a hotel. To emerge from the shadow of luxury spas and create a massage brand is a rare thing. With franchises and on demand companies in existence the need to support local and small may feel unnecessary. But then, there are the old souls that patiently pioneer, searching the most unique of places. They walk into a space and sense something special. They openly share with generous hearts the rare new find, knowing they are sowing seeds of longevity into the community. With words, reviews and images they lift up the existence of a small space that toils each day to build something that didn’t exist before. They are a people who’s values run deep and they understand that commerce also belongs to those willing to create a space that is different.